The Partnership to Fight Chronic disease is a co-sponsor of this event, which aims to break down the "myth" of the average patient and explore how health policy decisions can impact patient care.

Event information and registration

Follow #myth2012 on twitter for updates from the event

Through presentations by policy and health care experts, you will:

• Understand how biology, genetics, demographics and/or individual preferences may lead to clinically important differences among patients.
• Explore the extent to which these variations exist and should be considered in developing treatment decisions, practice guidelines, and/or coverage and reimbursement policies.
• Understand the benefits and limitations of subgroup analyses to predict which treatments are best for individual patients.
• Assess how failure to individualize care may contribute to poor clinical outcomes and health disparities.
• Consider how to engage, educate and train your constituents in support of individualized patient care. 

The November 30th event is hosted by the National Pharmaceutical Council.