The American Institute for Cancer Research (AICR)
WASHINGTON, D.C. – The American Institute for Cancer Research (AICR) is launching a nationwide campaign in February, urging Americans to take control of their cancer risk. AICR will collaborate all month with many partner organizations to communicate an evidence-based, empowering message that many cancers do not have to happen under the “Cancer Prevention: Together We Can” campaign.
The campaign will relay two key messages:
- There is strong scientific evidence linking lifestyle factors to cancer risk
- Small changes in lifestyle factors can prevent cancer
- AICR estimates that fully one-third of the most common cancers in the US could be prevented if Americans moved more, weighed less and ate more healthfully. That’s about 358,000 cancers every year that never have to happen. Add in not smoking and avoiding sun damage, and that figure climbs even higher – nearly half of US cancers could be prevented by changing our everyday habits.
“We are excited to kick off Cancer Prevention Month with this empowering message that people can actually do something to prevent cancer,” said AICR’s Director of Nutrition Programs, Alice Bender.